Fünf Filmkonzepte für den Leuchtenhersteller serien.lighting, bei denen Produkt- und
Imagewelt ineinander fließen. Die wichtigsten Funktionen jeder Leuchte werden in die Welt des Protagonisten übertragen und dort wiedergespiegelt.

Atmosphärische Räume, auf das Wesentliche reduziert und magisch. Der Fokus liegt auf einer erweiterten Markenwahrnehmung.

CREDITS
Fünf Filmkonzepte für die Firma serien.lighting

Commissioned by Jean-Marc da Costa
Produced by hauser lacour

Creative Directors
Laurent Lacour, Bianca Elmer

Director
Oliver Hardt

Director of Photography
Harald Schmuck

Editing, Color Grading, Polishing
Martin Hoffmann

Production Management
Monique Gscheidle

Props
Tina Kohlmann

Stylist
Cornelia Heuser

Performers
Julija Goyd, Anthony Kirk

Music
a.k.a.

Making Of
by Merle Düpmeier and Elena Stoljarowa

The story behind the 6th image down (taken in Seoul) is particularly interesting:

“My last shot from Inwangsan. I am still angry when I see the image! The light was perfect, the air as well and the next shot would have been to the right, with Myeng-Dong and the Ingwansan – which is one of the most iconic views in Seoul. I still feel it would have been one of my few masterpieces.

BUT – unfortunately there are several military posts on every mountain in seoul, and they made it absolutely clear that I am not allowed to shoot and had to pack instantly. I tried to discuss and let them explain why, but they hardly spoke any english.”

This chap’s work is just epic in every sense of the word! Clearly a lot of love, (exposure) time and energy (carrying his 25kg P2 Sinar) goes into each carefully composed shot and it shows. I definitely recommend you check out his frequently updated Flickr where you can view his work even larger than you see here.

http://www.birke.net/

via: http://www.septemberindustry.co.uk